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Patagonia's new catalog goes digital

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Cover shot from the Patagonia e-fish catalog Cover shot from the Patagonia e-fish catalog

Following the Patagonia ethos of low impact and environmentally friendly business practices, they released their first "e-fish catalog" this week making best use of the latest digital technology.

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
–Patagonia's Mission Statement

Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. These are all silent sports. None requires a motor; none delivers the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.

Check the backpage of the new catalog for their favourite online partners - Fish&Fly receive a mention.

 Please click here or on the image below to open the new e-fish catalog from Patagonia

Patagonia e-fish catalog


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Animation, fishing tackle, fly line

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